Scale your coaching.
Without losing the human touch.
Training, nutrition, check-ins, AI and payments in one platform. Manage 10 or 200 athletes with the care of one.
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Today
Marco Rossi
Giulia Bianchi
Luca Ferrari
Aderenza
92%
The story
Why Vargr exists.
“Vargr” means wolf in Old Norse. A wolf never chooses between the pack and the individual — it leads a hundred, yet knows each one by its gait.
- 0110 athletes
The beginning
You knew every detail of every person. Coaching was a relationship, not a spreadsheet.
- 0250 athletes
The squeeze
Nights lost in spreadsheets, messages left behind, the quiet fear of losing the people behind the numbers.
- 03200 athletes
The pack
Vargr is born here: leading hundreds while caring for each as if they were the only one. The technology disappears — the relationship stays.
Scale without diluting
Grow in numbers without ever lowering your standard of care.
Technology disappears
Automation and AI work backstage. What stays in front is the relationship.
Every athlete is the pack
Training, nutrition, check-ins and payments in a single mind. Yours.
Not one more piece of software. The tool that lets you stay human, at scale.
The platform
Your whole business, in one place
Command HQ
Your whole practice,
at a glance.
The cockpit of your method: live KPIs, ⌘K search, automations. You know what to do the moment you open it.
- Adherence, weight & revenue in real time
- Instant ⌘K command search
- Automations that work for you
Athletes
214
Adherence
92%
MRR
€18.4k
Momentum · 9 weeks
▲ 18%Lupa AI copilot
Ask in plain words.
It delivers.
Diets and programs generated by AI in seconds, on the exact macros. You propose, the AI executes, you refine.
- A tailored diet in ~10 seconds
- Weekly roster briefing
- Flags who needs you today
› Write Marco's diet at 2800 kcal
Pro nutrition
Diets that write
themselves.
Macros nailed to the gram, plate photo → macros, and human portions: “≈ 2 eggs”, not “93 g”.
- Plate photo → macros
- Food catalog + barcode
- Readable natural portions
War Room · Wolf Score
200 athletes.
Nobody slips.
Every athlete is a node pulsing with their real status. The Wolf Score tells you, in one number, who needs you.
- Live status of the whole pack
- Wolf Score: discipline, recovery, progress
- Who's at risk, first
Wolf Score
87
Payments & income
Income that runs
itself.
Stripe payments, renewal links, subscriptions and clean books — ready for your accountant.
- Stripe in, payouts out
- Auto renewals & reminders
- MRR and books at a glance
MRR
€18.420
iOS · Apple Watch
In their pocket.
On their wrist.
Your athletes train with a native app and live heart-rate on Apple Watch. Your brand, everywhere they go.
- Native iOS training logger
- Live heart-rate on Apple Watch
- White-label, your brand
Today
Push Day
6 exercises · 24 sets
2.886 kcal
Wolf Score
87
bpm
Built to scale
One mind for the whole pack.
0+
athletes, the care of one
0s
to generate an AI diet
0
Web · iOS · Apple Watch
0
platform, all your coaching
FAQ
Good to know.
Can I import my athletes?
Yes — from any platform. Upload a CSV/Excel and Vargr maps everything in minutes.
Does it work without AI?
Absolutely. The AI is a copilot: you propose, or let Vargr propose and you refine. You always stay in control.
Do my athletes get an app?
Yes: a native iOS app + Apple Watch (live heart-rate), all under your own brand (white-label).
How do I get paid?
Through Stripe: shareable links, subscriptions and automatic renewals — books ready for your accountant.
Can I try it for free?
Yes. Start free, no card. Add a payment method only when you want to collect.
Ready to scale your method?
Create your account and bring coaching into the future.
Create your accountFree to start · No card required